If you own a business, you probably want to attract new customers and keep your existing clients satisfied.
Search engine optimization (SEO) can help you achieve those goals by increasing your website’s visibility to relevant search engine users, potentially bringing in more business from leads that you couldn’t find otherwise.
You might have already heard about SEO, but you might not know how exactly it works or what keywords to focus on.
This article will discuss why business owners need a solid keyword strategy, and we promise that by the time you are done reading this article, you will have a very strong understanding of what a keyword strategy is and how you can implement it on your website.
Here at SMASH, we have coached hundreds of businesses on their marketing, with a specific focus on website building.
Let’s get into it.
What Does It Mean When Your Website Is Optimized For Keywords?
Search engine optimization (SEO) is the process of improving your website's ranking on search engines like Google, Yahoo, and Bing. This is done by using keywords, creating relevant content and adding metadata.
Your website should rank for terms that are associated with your business. Optimizing your site for these keywords will increase traffic to your website and make it easier for you to get found by new clients or potential employees.
Why Do Keywords Matter?
The thing about SEO is that the more targeted your keywords are, the better. So in order to increase traffic to your website and generate leads, you need to make sure that those two things go hand-in-hand.
For this to happen, you have to make sure that both sides of the equation are on point: your SEO strategy needs to be sound and so does your marketing strategy.
There needs to be some correlation between SEO and marketing so that those potential customers can find what they're looking for - which is YOU!
Doing Your Keyword Research
Find the keywords that are most relevant to your business and build your website with strong keywords in order to optimize for search engines. If you want people to find your site, research keywords!
Don't put anything on your website or in any of your marketing materials without first thinking about how it will be searched.
You may be able to rank higher for some terms than others, but ranking is not as important as having enough traffic coming from organic searches on Google. That's because this is free traffic that doesn't require much work to get it flowing into your company.
It's also extremely valuable because these visitors have shown interest in what you do based on their search term they typed into Google or Bing.
How Many Keywords Should You Have?
Generally, you should aim for five to ten words that focus on specific products or services that pertain to your business on long form blog posts like this one.
On your website, you should have keywords in every headline, subheadline, and body portion, but you should never keyword stuff.
Try Out Different Strategies Until You Get What Works Best
You need to keep your keywords in mind when you are writing your post and also when you are designing your website.
This will not only help you rank higher in searches, but it will also show potential customers that you know what you are talking about.
Making sure you have a balanced strategy can really help give your site the boost it needs to succeed.
SMASH has been providing marketing coaching for over a decade that has been helping entrepreneurs with their keyword strategy.
So, if you have been having issues with ranking on Google or other search engines or want to start fresh and see what we can do for your site, the time is now to get that fixed and see your marketing efforts EXPLODE.